The first multi-level marketing companies were designed and intended to take a manufacturer's products directly to the consumer market in volume, and rapidly.
But, the emphasis in the majority of cases now has changed from selling the product to recruiting more and more sales people because it was realized, the more sales people, the more sales.
For most people wanting to get into this kind of business, the attraction usually isn't so much in selling the companies products, as it is in getting the clients they accumulate to do the same and encouraging them to sell the products and convert buyers into distributors.
Even if what a network marketer says is almost too good to be true, for a lot of people, they wonder if this could be the opportunity that finally makes them rich.
The success factor in network marketing is all about leverage as it works on geometric expansion.
You can leverage your time and increase the number of hours of work effort on which you can be paid by sponsoring other people and earning an income off their efforts.
All MLM/network marketing models require distributors to buy in either through the purchase of products or special licenses. There is also a strong focus on not just the selling of the product, but also recruiting new distributors. There is often also a big push by upline members [the sellers above you] to purchase training materials and attend conferences.
1 comments:
Network marketing/MLM is a great opportunity for people to have their first business, their first sales role, etc. My point is this—recognize it for what it is: it's a business, and you are a business owner.
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