Anybody doing internet marketing has come to a dilemma. What is the best way to make money? To have a website with only affiliate products, to put AdSense ads on the page or to mix affiliate marketing with AdSense ads? There is no simple answer. It depends on your particular case and niche. Both systems can be used if implemented properly.
The principle of affiliate marketing is very simple: you promote products and services, and if somebody makes a purchase you get a commission. There are many popular affiliate programs: Amazon, Clickbank, Commission Junction, eBay, etc. In almost every single niche you can find some products to promote and sell. To actually hope that someone will click on your affiliate link you must have some review, comparison or other interesting text about your product. And even if somebody clicks your link it doesn't mean he will make a purchase. But with right niche and products, affiliate marketing can be very profitable. It doesn't matter if the website is a blog, a long sales page or a mini site with few pages, if your content is convincing and provides enough information then you can succeed.
The other approach to make money online is AdSense. AdSense is definitely the most popular PPC system for advertising on websites. It starts with advertisers using Google's AdWords systems. There they can choose to advertise with search results or on content pages. If you are have AdSense ads on your website and they select content pages, their ads might appear on your website. The beauty of this system is that all the ads are contextual, this means they are related to the content of your page. Since there are a lot of advertisers there is always some ad for your page. You get paid when somebody clicks on your ad. What is expected is that the click will be natural. This means that whoever clicked on the ad did so because he was interested in the text of this ad. There is no way that you can click on the and make money for yourself. In order to have visitors to click on your ads you must have traffic. To have traffic you must have quality content and high rankings in search engines. If done properly, AdSense can be very profitable. Again, it depends on the niche, ad placement and other factors.
In general, it is possible to mix AdSense with affiliate marketing. There is only one decision that has to be made. What to put on the first place. If your primary goal is affiliate products then AdSense ads must be put in such a way that they will not take away potential buyers of your products. A good practice is trying to monetize users when they are not interested in your stuff and they leave your page through an ad below the fold. If the primary goal is AdSense, then ads should be above the fold. You put affiliate links in the text below so that they do don't stand out. This way you can have two streams of income.
The conclusion is very simple. All the systems work well. Each on its own and also mixed together. In all cases you need traffic. To get traffic you need to select right niche with enough searches. Unique, quality content is also a prerequisite for success. But the most important approach to succeed is testing. You should test what works and what doesn't.
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